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B2B Marketer
News. Opinion. Actionable Advice.
B2B Marketer
News. Opinion, Actionable Advice
News
Industry updates
Marketing strategies
Regulation and compliance
Tools, software and services
Features
Thought leadership
Reviews
Guides
Index
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Kiri Craig
Kiri Craig is Managing Partner at onebite, an independent B2B marketing agency for tech and telco brands.
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Features
How to stand out from the crowd: Five B2B marketing trends for 2024
Kiri Craig, Managing Partner at onebite, talks about give B2B marketing trends for 2024.
Kiri Craig
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December 15, 2023
Must read
Features
June 18, 2025
What marketers get wrong about lead qualification
Many B2B marketers still rely on outdated assumptions and overly simplistic signals that do more harm than good.
Features
June 17, 2025
How to build a full-funnel B2B lead generation strategy
In 2025, marketers must engage prospects across a longer, self-directed buyer’s journey, providing the right content and touchpoints from the first hint of interest all the way to conversion.
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