Judith Ingleton-Beer

Judith Ingleton-Beer edited leading technology, management and business publications before heading up the newly established B2B communications group IBA, a division of Special Interest Publications. Under her leadership IBA International has become renowned for the quality of its content creation, working for multi-national corporations as well as startups and scale-ups in every emerging B2B tech wave. IBA has been particularly successful in placing this thought leadership material in Tier One publications across international markets.

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Thought leadership

As advertising spend is shown the door, marketers need to think outside the box

Judith Ingleton-Beer, CEO at IBA International, explains why marketers need to think outside the box.

Judith Ingleton-Beer - February 1, 2024

Thought leadership

Revolutionising B2B communications with the rise of ChatGPT

Explore ChatGPT's impact on B2B Marketing, its benefits, ethical challenges, and the blend of AI with human expertise.

Judith Ingleton-Beer - August 24, 2023

Must read

FeaturesJune 18, 2025

What marketers get wrong about lead qualification

Many B2B marketers still rely on outdated assumptions and overly simplistic signals that do more harm than good.

FeaturesJune 17, 2025

How to build a full-funnel B2B lead generation strategy

In 2025, marketers must engage prospects across a longer, self-directed buyer’s journey, providing the right content and touchpoints from the first hint of interest all the way to conversion.