Judith Ingleton-Beer

Judith Ingleton-Beer edited leading technology, management and business publications before heading up the newly established B2B communications group IBA, a division of Special Interest Publications. Under her leadership IBA International has become renowned for the quality of its content creation, working for multi-national corporations as well as startups and scale-ups in every emerging B2B tech wave. IBA has been particularly successful in placing this thought leadership material in Tier One publications across international markets.

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Thought leadership

As advertising spend is shown the door, marketers need to think outside the box

Judith Ingleton-Beer, CEO at IBA International, explains why marketers need to think outside the box.

Judith Ingleton-Beer - February 1, 2024

Thought leadership

Revolutionising B2B communications with the rise of ChatGPT

Explore ChatGPT's impact on B2B Marketing, its benefits, ethical challenges, and the blend of AI with human expertise.

Judith Ingleton-Beer - August 24, 2023

Must read

FeaturesApril 23, 2025

5 brand positioning trends that will define the next five years

Over the next five years, we’ll see a series of shifts that will reshape how brands communicate their value - and how they’re perceived.

Case studiesApril 22, 2025

How Weightmans leveraged storytelling to strengthen its brand

Weightmans – a top 40 UK law firm with nearly 200 years of heritage – launched its first-ever brand campaign in late 2024, taking a bold and deeply personal storytelling approach.