Jess Petrella

https://unbounce.com

Jess Petrella is the Director of Product Marketing at Unbounce, a leader in AI for marketing. She has worked in SaaS for over 10 years and in that time has brought dozens of innovative products to market. She is focused keenly on driving business growth through effective go-to-market strategies, product positioning, and experimental PLG. Prior to Unbounce Jess led a SaaS marketing and sales team at a pre-seed startup to achieve 20% MOM revenue growth which led to their first funding round.

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Thought leadership

The search armageddon: AI’s impact on SEO, conversion, and the marketing funnel

AI is transforming SEO. Explore the future of search marketing and stay ahead of the curve.

Jess Petrella - September 21, 2023

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The overlooked power of micro-personalisation in ABM campaigns

This strategy takes targeting beyond the company level and drills down into individual job titles, pain points, and business contexts.

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