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Jess Petrella

https://unbounce.com
Jess Petrella is the Director of Product Marketing at Unbounce, a leader in AI for marketing. She has worked in SaaS for over 10 years and in that time has brought dozens of innovative products to market. She is focused keenly on driving business growth through effective go-to-market strategies, product positioning, and experimental PLG. Prior to Unbounce Jess led a SaaS marketing and sales team at a pre-seed startup to achieve 20% MOM revenue growth which led to their first funding round.
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Thought leadership

The search armageddon: AI’s impact on SEO, conversion, and the marketing funnel

AI is transforming SEO. Explore the future of search marketing and stay ahead of the curve.
Jess Petrella -

Must read

Features

7 underrated lead generation tactics that still deliver in 2025

While B2B marketers chase the next breakthrough, some of the most reliable performers are sitting in plain sight.
Case studies

Thomson Reuters achieves 95% win rate through ABM overhaul

Thomson Reuters’ marketing team was tasked with boosting retention, expansion, and deal velocity among its top-tier clients.
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