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Jane Whitham

Jane is a Director at Sheffield-based agency Altitude PR and its parent company Counter Context, a specialist communications business for those shaping the built environment. Altitude launched in 2022 providing largely B2B PR consultancy. One of its key aims is to integrate PR into boardrooms as a management function. In an incredible first year, Altitude now has clients including developers, investment companies, retailers, education establishments, attractions, local authorities, charities and renewables companies. Prior to launching Altitude, Jane founded Leeds-based PR agency Cream. She is a qualified journalist and has also worked in several in-house roles in the charity, healthcare and FMCG sectors.
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AI is grabbing the headlines. But is it grabbing you?

If there’s one certainty about the rise of AI in public relations, it’s that AI has the potential to split thinking in our industry, writes Jane Whitham, Director at Altitude PR.

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