Jamie Kightley

http://www.iba-international.com/

Jamie Kightley is Head of Client Services at IBA International, a B2B PR agency serving global technology clients. Jamie has over 8 years experience in the PR industry and is responsible for designing, planning and implementing social media and public relations strategy for the company’s business-to-business clients, spanning North America, Europe, the Middle East and Asia-Pacific.

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Thought leadership

The humans are coming! PR 5.0 is here bringing the creative driving force in B2B sales and marketing

Why AI is a tool for PR and marketing pros to exploit - but not to worship.

Jamie Kightley - January 24, 2024

Thought leadership

Unlocking PR potential with SEO, backlinks, and the oldest search engine of all – the brain!

Effective B2B communications require optimizing for search engines, earning high-quality backlinks and triggering memory recall - this article shows you how to do all three.

Jamie Kightley - September 6, 2023

Must read

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What marketers get wrong about lead qualification

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How to build a full-funnel B2B lead generation strategy

In 2025, marketers must engage prospects across a longer, self-directed buyer’s journey, providing the right content and touchpoints from the first hint of interest all the way to conversion.