Jamie Kightley

http://www.iba-international.com/

Jamie Kightley is Head of Client Services at IBA International, a B2B PR agency serving global technology clients. Jamie has over 8 years experience in the PR industry and is responsible for designing, planning and implementing social media and public relations strategy for the company’s business-to-business clients, spanning North America, Europe, the Middle East and Asia-Pacific.

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Thought leadership

The humans are coming! PR 5.0 is here bringing the creative driving force in B2B sales and marketing

Why AI is a tool for PR and marketing pros to exploit - but not to worship.

Jamie Kightley - January 24, 2024

Thought leadership

Unlocking PR potential with SEO, backlinks, and the oldest search engine of all – the brain!

Effective B2B communications require optimizing for search engines, earning high-quality backlinks and triggering memory recall - this article shows you how to do all three.

Jamie Kightley - September 6, 2023

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FeaturesJune 24, 2025

7 underrated lead generation tactics that still deliver in 2025

While B2B marketers chase the next breakthrough, some of the most reliable performers are sitting in plain sight.

Case studiesJune 24, 2025

Thomson Reuters achieves 95% win rate through ABM overhaul

Thomson Reuters’ marketing team was tasked with boosting retention, expansion, and deal velocity among its top-tier clients.