Hannah Spelman

Hannah Spelman has been the head of SEO at digital marketing specialists I-COM for three years. With a full decade of experience under her belt she delivers SEO and digital strategies for clients at the forefront of the industry.

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Thought leadership

How Google search is going to change over the next 12 months

The ability to anticipate and adapt to changes in SEO is more critical than ever for B2B marketers.

Hannah Spelman - February 20, 2024

Must read

FeaturesJune 18, 2025

What marketers get wrong about lead qualification

Many B2B marketers still rely on outdated assumptions and overly simplistic signals that do more harm than good.

FeaturesJune 17, 2025

How to build a full-funnel B2B lead generation strategy

In 2025, marketers must engage prospects across a longer, self-directed buyer’s journey, providing the right content and touchpoints from the first hint of interest all the way to conversion.

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