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Georgia Harris

Georgia is responsible for running internal campaign meetings, tracking new and emerging themes, topics, and technologies, with a focus on how to bring these insights into client-facing activities.
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Meet the new generation of B2B buyer who calls for a more personalised sales journey

How PR and marketing pros can update the journey through the B2B sales funnel for a smooth journey.

Must read

The overlooked power of micro-personalisation in ABM campaigns

This strategy takes targeting beyond the company level and drills down into individual job titles, pain points, and business contexts.

Is ABM replacing traditional B2B lead generation?

In the ever-evolving world of B2B marketing, few topics spark as much debate as the role of account-based marketing (ABM) in today’s lead generation ecosystem.
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