Georgia Harris

Georgia is responsible for running internal campaign meetings, tracking new and emerging themes, topics, and technologies, with a focus on how to bring these insights into client-facing activities.

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Thought leadership

Meet the new generation of B2B buyer who calls for a more personalised sales journey

How PR and marketing pros can update the journey through the B2B sales funnel for a smooth journey.

Georgia Harris - July 30, 2024

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How to build a full-funnel B2B lead generation strategy

In 2025, marketers must engage prospects across a longer, self-directed buyer’s journey, providing the right content and touchpoints from the first hint of interest all the way to conversion.

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