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Gary Danks

Gary is General Manager for AIM at Kochava Inc.
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Embracing Marketing Mix Modelling over touch attribution

Understand the benefits of Marketing Mix Modelling over Touch Attribution and redefine your marketing strategy with data-driven insights.

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7 ways to stand out on a crowded trade show floor

If you’re going to invest in an event presence, your brand needs to cut through.

Why trade shows still matter in a digital-first world

Why spend tens of thousands on booth builds, branded swag, and staff flights when digital platforms promise scale, precision, and measurability?
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