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B2B Marketer
News. Opinion. Actionable Advice.
B2B Marketer
News. Opinion, Actionable Advice
News
Industry updates
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Regulation and compliance
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Features
Thought leadership
Reviews
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Gary Danks
Gary is General Manager for AIM at Kochava Inc.
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Thought leadership
Embracing Marketing Mix Modelling over touch attribution
Understand the benefits of Marketing Mix Modelling over Touch Attribution and redefine your marketing strategy with data-driven insights.
Gary Danks
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October 18, 2023
Must read
Features
May 9, 2025
How to build an AI-powered MarTech stack
94% of marketers say AI positively impacted revenue in 2024, and 95% plan to increase AI spend in 2025.
Features
May 8, 2025
How AI is reshaping marketing automation in 2025
For marketers in B2B environments - where long buying cycles, complex decision-making units, and high-value transactions are the norm - AI is emerging not as a shortcut, but as a strategic enabler.
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