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B2B Marketer
News. Opinion. Actionable Advice.
B2B Marketer
News. Opinion, Actionable Advice
News
Industry updates
Marketing strategies
Regulation and compliance
Tools, software and services
Features
Thought leadership
Reviews
Guides
Index
Write for Us
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Gary Danks
Gary is General Manager for AIM at Kochava Inc.
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Thought leadership
Embracing Marketing Mix Modelling over touch attribution
Understand the benefits of Marketing Mix Modelling over Touch Attribution and redefine your marketing strategy with data-driven insights.
Gary Danks
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October 18, 2023
Must read
Features
August 6, 2025
7 ways to stand out on a crowded trade show floor
If you’re going to invest in an event presence, your brand needs to cut through.
Features
August 5, 2025
Why trade shows still matter in a digital-first world
Why spend tens of thousands on booth builds, branded swag, and staff flights when digital platforms promise scale, precision, and measurability?
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