Gary Danks

Gary is General Manager for AIM at Kochava Inc.

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Thought leadership

Embracing Marketing Mix Modelling over touch attribution

Understand the benefits of Marketing Mix Modelling over Touch Attribution and redefine your marketing strategy with data-driven insights.

Gary Danks - October 18, 2023

Must read

FeaturesJune 18, 2025

What marketers get wrong about lead qualification

Many B2B marketers still rely on outdated assumptions and overly simplistic signals that do more harm than good.

FeaturesJune 17, 2025

How to build a full-funnel B2B lead generation strategy

In 2025, marketers must engage prospects across a longer, self-directed buyer’s journey, providing the right content and touchpoints from the first hint of interest all the way to conversion.

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