B2B Marketer Header

Faye Hawkins

Faye has 20+ years' experience spanning PR & comms, digital, demand generation, advertising and integrated marketing, much of it agency-side. In 2023, Faye was promoted to Head of UNLIMITED's newly launched B2B Tech division. Formerly Chief Revenue Officer at UNLIMITED, she is a true "T-shaped" marketing leader, with specialism in B2B marketing – particularly developing effective go-to-market strategy and operations for B2B and technology brands, plus growth marketing for scale-up and SaaS businesses. Many of her growth clients have achieved successful multi-million valuation exits, built on predictable marketing, pipeline and revenue development, driving margin and topline growth.
- Advertisement -spot_imgspot_img

Why sales-marketing alignment is the key to modern lead gen

The most effective organisations no longer see alignment as a goal - they see it as the default.

Adopting AI in marketing? Agencies are the answer

Marketers are tackling a big question: how to adopt AI. Here's why agencies are the answer.

Must read

Should content teams report into marketing or sales?

It sounds like a simple org chart question. But in practice, it cuts to the heart of one of the biggest tensions in B2B growth today: what exactly is content for?

How to build a B2B content strategy that drives measurable results

B2B content strategy isn’t just about brand awareness –...
- Advertisement -spot_imgspot_img