B2B Marketer Header

Dr. A. K. Pradeep

Dr. A. K. Pradeep is the founder and CEO of SensoriAi and is one of the world’s leading experts on applied neuroscience and artificial intelligence. He is a highly successful serial entrepreneur, having founded NeuroFocus (acquired by Nielsen) and BoardVantage (acquired by Nasdaq). Dr. Pradeep has over 90 patents and has written three books: The Buying Brain, Ai for Marketing and Product Innovation, and Governance: 6 Easy Pieces.
- Advertisement -spot_imgspot_img

Consumer experience and innovation emerge from nonconscious data lakes

Neuroscience teaches us that 95% of consumer desires are in the Nonconscious, explains Dr. A.K. Pradeep.

Must read

Should content teams report into marketing or sales?

It sounds like a simple org chart question. But in practice, it cuts to the heart of one of the biggest tensions in B2B growth today: what exactly is content for?

How to build a B2B content strategy that drives measurable results

B2B content strategy isn’t just about brand awareness –...
- Advertisement -spot_imgspot_img