Dr. A. K. Pradeep

Dr. A. K. Pradeep is the founder and CEO of SensoriAi and is one of the world’s leading experts on applied neuroscience and artificial intelligence. He is a highly successful serial entrepreneur, having founded NeuroFocus (acquired by Nielsen) and BoardVantage (acquired by Nasdaq). Dr. Pradeep has over 90 patents and has written three books: The Buying Brain, Ai for Marketing and Product Innovation, and Governance: 6 Easy Pieces.

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Thought leadership

Consumer experience and innovation emerge from nonconscious data lakes

Neuroscience teaches us that 95% of consumer desires are in the Nonconscious, explains Dr. A.K. Pradeep.

Dr. A. K. Pradeep - October 17, 2024

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This strategy takes targeting beyond the company level and drills down into individual job titles, pain points, and business contexts.

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Is ABM replacing traditional B2B lead generation?

In the ever-evolving world of B2B marketing, few topics spark as much debate as the role of account-based marketing (ABM) in today’s lead generation ecosystem.

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