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Cath Brands

Cath is the Chief Marketing & Innovation Officer for Flintfox International, the intelligent pricing software provider that helps retailers find magic in their margins. Born in New Zealand, Cath's career has taken her to every corner of the globe from London to Luxembourg. Over the last 20 years she has turned her hand to leading teams in just as many industries as countries, working for some of the world's largest FMCG, retail and tech names, including PepsiCo, Coca-Cola, Amazon and Microsoft. In 2022 Cath featured in CMO Australia Magazine's Top 50, which recognises the country’s most innovative and effective marketing leaders. When she's not spearheading a rebrand, or shaking up the retail tech space, you'll find her chasing her small children, or competing in an Ironman... for fun!
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B2B lessons from a career in big brand marketing

Cath Brands, from Flintfox International, shares her my top five B2B lessons from a career in big brand marketing.

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