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Bernat Riera

Bernat Riera heads a dynamic team at Wavemaker, specializing in innovative B2B strategies. With over 15 years of marketing experience, he has honed his expertise in strategic planning and activation across all paid media channels. By blending data-driven insights with smart creative approaches, Bernat delivers tailored solutions that consistently exceed business objectives. His impactful work has benefited top-tier companies, including Apple, TikTok for Business, GE, Deloitte, and Nokia.
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Features

Content formats B2B buyers actually want to consume

A decade ago, the average B2B content strategy was built around gated whitepapers, three-minute explainer videos, and the odd email nurture series.
Bernat Riera -
Thought leadership

Measuring the ‘halo effect’ of consumer brand campaigns on B2B sales for hybrid brands

The halo effect in marketing isn't some mystical force - it’s a very real, strategic advantage that brands can tap into.
Bernat Riera -

Must read

Features

9 common B2B event marketing mistakes – and how to avoid them

With September’s trade show season just around the corner, B2B marketers are deep in planning mode.
Features

Best tools for B2B event marketers: From booth planning to lead capture

In the UK’s 2025 B2B marketing landscape, in-person events...
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