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Bernat Riera

Bernat Riera heads a dynamic team at Wavemaker, specializing in innovative B2B strategies. With over 15 years of marketing experience, he has honed his expertise in strategic planning and activation across all paid media channels. By blending data-driven insights with smart creative approaches, Bernat delivers tailored solutions that consistently exceed business objectives. His impactful work has benefited top-tier companies, including Apple, TikTok for Business, GE, Deloitte, and Nokia.
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Thought leadership

Measuring the ‘halo effect’ of consumer brand campaigns on B2B sales for hybrid brands

The halo effect in marketing isn't some mystical force - it’s a very real, strategic advantage that brands can tap into.
Bernat Riera -

Must read

Features

Why sales-marketing alignment is the key to modern lead gen

The most effective organisations no longer see alignment as a goal - they see it as the default.
Features

Best ABM & lead generation platforms for B2B marketers in 2025

Explore a comparative review of five top platforms shaping ABM and B2B lead generation in the UK: Terminus, Demandbase, Cognism, Apollo, and 6sense
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