Bernat Riera

Bernat Riera heads a dynamic team at Wavemaker, specializing in innovative B2B strategies. With over 15 years of marketing experience, he has honed his expertise in strategic planning and activation across all paid media channels. By blending data-driven insights with smart creative approaches, Bernat delivers tailored solutions that consistently exceed business objectives. His impactful work has benefited top-tier companies, including Apple, TikTok for Business, GE, Deloitte, and Nokia.

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Features

Content formats B2B buyers actually want to consume

A decade ago, the average B2B content strategy was built around gated whitepapers, three-minute explainer videos, and the odd email nurture series.

Bernat Riera - July 21, 2025

Thought leadership

Measuring the ‘halo effect’ of consumer brand campaigns on B2B sales for hybrid brands

The halo effect in marketing isn't some mystical force - it’s a very real, strategic advantage that brands can tap into.

Bernat Riera - December 6, 2024

Must read

FeaturesAugust 13, 2025

10 metrics to prove trade show ROI

Whether you’re trying to unlock spend for a high-profile industry expo or protect your events budget during mid-year reviews, you need more than anecdotal success stories.

FeaturesAugust 12, 2025

ChatGPT-5: What B2B marketers need to know

AI chatbots have quickly moved from novelty to necessity...