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Bernat Riera

Bernat Riera heads a dynamic team at Wavemaker, specializing in innovative B2B strategies. With over 15 years of marketing experience, he has honed his expertise in strategic planning and activation across all paid media channels. By blending data-driven insights with smart creative approaches, Bernat delivers tailored solutions that consistently exceed business objectives. His impactful work has benefited top-tier companies, including Apple, TikTok for Business, GE, Deloitte, and Nokia.
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Thought leadership

Measuring the ‘halo effect’ of consumer brand campaigns on B2B sales for hybrid brands

The halo effect in marketing isn't some mystical force - it’s a very real, strategic advantage that brands can tap into.
Bernat Riera -

Must read

Features

7 underrated lead generation tactics that still deliver in 2025

While B2B marketers chase the next breakthrough, some of the most reliable performers are sitting in plain sight.
Case studies

Thomson Reuters achieves 95% win rate through ABM overhaul

Thomson Reuters’ marketing team was tasked with boosting retention, expansion, and deal velocity among its top-tier clients.
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