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Anil Malhotra

As Bango's CMO, I advocate for the adoption of innovative technology by merchants to link marketing investment directly to revenue. I've enjoyed success through pushing boundaries in technology, for instance, commercializing the first artificial life video game, making X.desktop a global standard, and mainstreaming alternative online payments. Beyond work, I'm passionate about nurturing innovation and challenging dogmatism across various spheres.
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Thought leadership

A new manifesto for digital marketing

A group of top marketers devised a manifesto in London to guide ethical and effective digital marketing, addressing issues such as data obsession, stereotyping, meaningless metrics, lack of quality in ads, and violation of consumer privacy.
Anil Malhotra -

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Features

Should content teams report into marketing or sales?

It sounds like a simple org chart question. But in practice, it cuts to the heart of one of the biggest tensions in B2B growth today: what exactly is content for?
Features

How to build a B2B content strategy that drives measurable results

B2B content strategy isn’t just about brand awareness –...
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