Anil Malhotra

As Bango's CMO, I advocate for the adoption of innovative technology by merchants to link marketing investment directly to revenue. I've enjoyed success through pushing boundaries in technology, for instance, commercializing the first artificial life video game, making X.desktop a global standard, and mainstreaming alternative online payments. Beyond work, I'm passionate about nurturing innovation and challenging dogmatism across various spheres.

- Advertisement -

Thought leadership

A new manifesto for digital marketing

A group of top marketers devised a manifesto in London to guide ethical and effective digital marketing, addressing issues such as data obsession, stereotyping, meaningless metrics, lack of quality in ads, and violation of consumer privacy.

Anil Malhotra - June 22, 2023

Must read

FeaturesJuly 23, 2025

9 traits of high-converting B2B content

While “content that converts” is the goal for nearly every marketing team, far fewer can actually define what it looks like.

FeaturesJuly 22, 2025

The rise of expert-led content: Why authenticity outperforms polish in B2B

Whether it’s founders, consultants, sales leaders or product owners, the voices buyers are listening to, and trusting, are those of real people with subject matter credibility.