Andy McCaul is the managing director and co-founder of the integrated marketing agency The Bigger Boat and MD of Scriba PR. The company was founded in 2010 following a vision to create a digitally-driven creative business with co-founder Doug Main, whilst managing and growing a startup agency. With a career spanning over two decades of marketing strategy experience, Andy specialises in SEO, PPC and CRO, and in his current role as MD, he consults on account and client direction, ensuring operational efficiency, while driving the team's quest for top-quality results and client satisfaction. Over his 13-year tenure as MD, he transitioned from a hands-on marketer to overseeing digital marketing and operations, focusing on finances and profitability. Now, The Bigger Boat boasts a team of 25 talented professionals, working on branding and digital marketing for an impressive roster of clients, and proving its success, the company recently acquired communications agency Scriba PR.