Adam Herbert

Adam founded Go Live Data to really drive change in what is seen as a stagnated industry. With a particular focus and track record in business strategy, operations, product marketing and sales, Adam's professional career has always been focused on helping customers drive revenue via strategic data lead strategies and has guided some of the world's largest businesses through GDPR to help update and maintain a compliant database as well as understand what good looks like in terms of outreach to new prospects for his clients.

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Thought leadership

The power of email

A strong email marketing strategy requires a delicate balance between creativity and data-driven decision-making.

Adam Herbert - July 5, 2024

Must read

FeaturesJune 3, 2025

The overlooked power of micro-personalisation in ABM campaigns

This strategy takes targeting beyond the company level and drills down into individual job titles, pain points, and business contexts.

FeaturesJune 2, 2025

Is ABM replacing traditional B2B lead generation?

In the ever-evolving world of B2B marketing, few topics spark as much debate as the role of account-based marketing (ABM) in today’s lead generation ecosystem.

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Sales, marketing & business skills courses and training
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Whether you want to learn how to use LinkedIn, X or Facebook for marketing, or need to brush up on business skills like leadership, presentation skills or managing meetings, you will find something to enhance your professional skills with these on-demand courses.