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Adam Greco

Adam’s career has been shaped around the intersection of product strategy and marketing, and would be available to talk about the intersection of product strategy and marketing, and how business owners can utilise data for cost-effective marketing results. He authored the “The Adobe SiteCatalyst Handbook: An Insider's Guide Paperback” book, which teaches companies how to integrate web analytics into their process to effectively track, and evaluate, how marketing campaigns perform.
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How aligned product and marketing teams can elevate customer relationships

Boost ROI: Align marketing and product teams for a seamless customer journey in the digital age.

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Should content teams report into marketing or sales?

It sounds like a simple org chart question. But in practice, it cuts to the heart of one of the biggest tensions in B2B growth today: what exactly is content for?

How to build a B2B content strategy that drives measurable results

B2B content strategy isn’t just about brand awareness –...
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