Adam Greco

https://amplitude.com/

Adam’s career has been shaped around the intersection of product strategy and marketing, and would be available to talk about the intersection of product strategy and marketing, and how business owners can utilise data for cost-effective marketing results. He authored the “The Adobe SiteCatalyst Handbook: An Insider's Guide Paperback” book, which teaches companies how to integrate web analytics into their process to effectively track, and evaluate, how marketing campaigns perform.

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Features

How aligned product and marketing teams can elevate customer relationships

Boost ROI: Align marketing and product teams for a seamless customer journey in the digital age.

Adam Greco - September 13, 2023

Must read

FeaturesMarch 14, 2025

7 marketing metrics that matter most in 2025

Focusing on vanity metrics (like social media likes or raw website hits) won’t cut it.

FeaturesMarch 13, 2025

The role of predictive analytics in measuring B2B marketing success

Predictive analytics is rapidly becoming a cornerstone of B2B marketing measurement.

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