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Adam Greco

Adam’s career has been shaped around the intersection of product strategy and marketing, and would be available to talk about the intersection of product strategy and marketing, and how business owners can utilise data for cost-effective marketing results. He authored the “The Adobe SiteCatalyst Handbook: An Insider's Guide Paperback” book, which teaches companies how to integrate web analytics into their process to effectively track, and evaluate, how marketing campaigns perform.
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How aligned product and marketing teams can elevate customer relationships

Boost ROI: Align marketing and product teams for a seamless customer journey in the digital age.

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The overlooked power of micro-personalisation in ABM campaigns

This strategy takes targeting beyond the company level and drills down into individual job titles, pain points, and business contexts.

Is ABM replacing traditional B2B lead generation?

In the ever-evolving world of B2B marketing, few topics spark as much debate as the role of account-based marketing (ABM) in today’s lead generation ecosystem.
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