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B2B Marketer
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July 3, 2025
Should content teams report into marketing or sales?
It sounds like a simple org chart question. But in practice, it cuts to the heart of one of the biggest tensions in B2B growth today: what exactly is content for?
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July 2, 2025
How to build a B2B content strategy that drives measurable results
B2B content strategy isn’t just about brand awareness –...
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